I said in the last blog that I would give examples of companies who do a great job of recruiting talented, professional employees.
The first step, in my mind, is to be talented and professional yourself and that should begin with your website. It might not be true, but it’s nice to read how a company cares about its employees, nurtures them and prepares them to move up in the company.
It helps to see what benefits are offered, no matter how meager. It shows that the company shares information.
The next step is to be responsive to all who apply for a posted position, or send off an unsolicited resume in the hopes of landing a job with your company. Of course, the adage of you get what you give applies there, too. Applicant, if you click off a generic cover letter and a bland resume, you really don’t deserve the respect of a reply.
I even appreciate an automated response that indicates the company received my application and they will be in touch if I clear a few minimum hurdles. (See paragraph above.)
For example, I applied for a post on Monday this week and received a personalized email on Wednesday saying they had selected their core candidates and I wasn’t one of them. That’s OK. They respected my effort and replied. Kudos, Ms. Manager, kudos.
Should communication continue, make sure your email has a default signature so the recipient knows where you fall in the food chain and how to reach you by phone. Yes, you have to make yourself minimally accessible. That’s your job — communicating on occasion with living, breathing people. I have received cryptic emails signed by people like “Debbie” or “Mike.” No offensive attended, I’m sure you’re important and well known by cubicle dwellers twice or thrice removed but I have no idea who you are. My reply is going to be guarded at best, absent at worst.
In short, to recruit talented people who will elevate and advance your company, give it your best effort. Share information, present a professional website and respond early and often. You really don’t know either who is on the other end of that email. It could be your next boss.